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How can brands optimize for Facebook’s recent News Feed changes?
Facebook recently added two components to its News Feed algorithm: Story Bumping and Last Actor. Although some greeted the system—which ascertains what unread posts are most important to each user and...
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SHIFT’s Media Analyzer brings global marketing insights to brands on Facebook
It’s only been two days since SHIFT launched its Media Analyzer application, but the company’s CEO, James Borow, already sees it offering valuable insights to all marketers that use Facebook and other...
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Mark Zuckerberg on Internet.org: Connectivity key to socio-economic balance
Mark Zuckerberg is out to change the world through building an infrastructure that will open connectivity to everyone. In a wide-ranging interview with Wired, the Facebook co-founder and CEO says that...
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Infographic: Facebook fans of vitamins and supplements outpace clothing, music
Facebook users may love their clothing and music — as evidenced by 185,000 and 172,000 fans respectively of those industries — yet they are even more excited about vitamins and supplements. Almost 35...
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Facebook platform news: SPMD SHIFT expands into Europe
SHIFT is still in high gear with its recent announcement that it will expand in Europe and open a London Office. The Facebook Strategic Preferred Marketing Developer has had a host of news lately...
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Will Facebook’s new teen privacy settings keep younger users safer?
The newly-announced Facebook privacy settings for new teen accounts may have some positives, but don’t be surprised if it isn’t effective against cyber bullying, but also keeps parents from monitoring...
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Report: Teens on Facebook love Eminem, seniors prefer Taylor Swift
You may not be able to afford to hire household name musicians as spokespeople for your Facebook page, but you can definitely tap into customers’ interest in certain performers for your marketing...
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